Crafting impactful social media content is essential for small business owners.
Start by setting clear goals. Know what you want to achieve, what you want your audience to feel or do. Do your research, plan ahead then creating a content strategy that is aligned with your goals.
Develop your vision for your content with detailed mood boards. Craft your content with your audience in mind so it resonates.
In order to save time, consider simplifying the process by batch creating your content. This is perfect for anyone working through busy schedules.
When creating pictures or videos for your businesses website or social media, try to keep it simple!
You just need some time (which we all have every day), patience and consistency.
Your smartphone is a great tool for taking pictures and videos. Using a tripod or gimbal you can make sure your shots look steady and or smooth. You can get creative (i.e Stopmotions) If you're an undercover pro you cant take it a step further by using a Dslr.
The ultimate editing duo Canva and CapCut – both offer free versions that are user-friendly.
Canva: Great for majority of your design needs, It's perfect for crafting social media graphics, presentations, posters, and more. With built in easy-to-use templates, you can be unstoppable.
CapCut: A great intro into the world of video creation. This tool is ideal for crafting dynamic long or short form content (i.e reels). It's free to use with option for added features with the pro version
Simply upload your creation on the preferred platform in the right format for your audience. Then, rinse and repeat until you've perfected the craft.
(Tip: You can repurpose the same content to fit the specification of each individual platform you will be sharing on)