Advertising with technologies CGI and Augmented Reality here to stay or a temporary trend?
Brands like Fenty Beauty, Jacquemus, and North Face have already harnessed these technologies to create hyper-realistic digital ads that stretch the imagination. By leveraging CGI and AR, brands are able to create unique, immersive experiences that leave curious and exciting impression on their audiences.
The use of these technologies and strategies has seen a direct and immediate impact on the engagement, reach, and awareness of the products for each campaign.
By creating a sense of excitement, CGI and AR gets the consumers questioning if what they have seen is real which is a great conversation starter.
However, is there a downside to this? For every great idea and concept there is potentially another which does more to cheapen the experience either by unrealistic visuals, or by overuse which could ultimately hurt the effectiveness of the campaign.
It’s important to remember that there should be a clear purpose for these that go beyond the brands ability to afford it. Brands should always maintain focus on creating value for their customers and delivering a message that resonates with them.